Bagnara makes its debut at the 2026 Salone del Mobile with the ‘TRUE STRIKE’ pavilion | An exploration of natural stone by Michael Vincent Uy.
Following last year’s success at Milan’s Fuorisalone, Bagnara announces its official participation as an exhibitor at the 2026 Salone del Mobile in Milan.
For this debut, the company presents “TRUE STRIKE”: a spatial reflection on truth, gravity and the immutability of matter. Here, natural stone is not presented as a decorative element, but as powerful geological evidence – irreducible and authentic.
The Concept: TRUE STRIKE
The exhibition pavilion, conceived as a spatial reflection on truth, gravity and material evidence, does not present stone as a mere surface or decoration, but as tangible proof of nature.
True Strike is not a product exhibition. It is an architectural statement. Here, stone is not stylised: it is presented in its purest form.
Design: Studio MVUY
To translate this vision into a physical space, Bagnara entrusted the design of its stand to architect and designer Michael Vincent Uy (Studio MVUY). Together with the designer, they chose to create TRUE STRIKE, a striking concept designed to showcase the new exclusive Stella Alpina stone in particular.
Michael Vincent Uy, an emerging figure on the international scene, brings to Milan a style that balances historical references with contemporary sensibilities. His experience, gained at prestigious luxury houses and leading architectural firms, is reflected in his attention to detail and the development of bespoke solutions, born of a constant dialogue between architecture, design and fashion.
https://www.instagram.com/michaelvincentuy/
Cavalleri Comunicazione
Accompanying Bagnara on this important journey to establish its brand identity is the agency Cavalleri Comunicazione. The agency is responsible for the entire strategic communication plan, international press relations and the coordination of media planning.
The collaboration aims to highlight Bagnara’s distinctive verticality and the exclusivity of a collection that boasts over 950 unique stones. The strategic plan will emphasise exceptional materials such as the prized Stella Alpina quartzite, a 100% quartz crystal extracted from the Italian peaks, a symbol of natural luxury that combines extreme durability with an unrivalled translucent aesthetic.
Cavalleri Comunicazione, info_at_cavalleri.com
